Posts by Viktor Nagornyy
Google My Business Guide for Local Businesses
Goolge introduced a new way of managing your business on Google. Over the last few years it’s been a nightmare to manage business information on Google and stay updated on the changes. Everything was disconnected, from local listings to Google+ Pages for Business. Google My Business aims to unify all properties to allow business owners…
Continue Reading »68% of Companies Admit to Struggling with Lead Generation
Lead generation is the lifeline of your sales machine. Without leads it will dry up and die, taking your business with it. What most businesses don’t understand is that lead generation is a process, just like riding a bicycle. Unless you’re 3 with safety wheels on, when you stop you will fall flat on your…
Continue Reading »5 WordPress Mistakes Killing Your Small Business Right Now
Every business should have a website to generate leads, sales, provide information, and customer service. When it comes to small businesses on a tight budget, the owner is usually the one in charge of the website: making changes, adding content, fixing issues (and breaking it too, let’s be honest). Over the Memorial Day weekend, I…
Continue Reading »Marketing Should Drive Website Development for Businesses
In this inaugural episode I wanted to talk about something that has been driving me crazy for the past few years working with small businesses. Many small businesses (and even larger businesses sometimes) engage in web development of their business website in a wrong way. It is rarely the case where marketing drives decisions to…
Continue Reading »Real Actors Read Yelp #4 – Greg Hildreth
Currently appearing on Broadway in the Tony Award winning play “Peter and the Starcatcher”, Greg Hildreth lends his expressive talents to a one star Yelp review. This review was submitted by subscriber Leigh Goodnight. View original Yelp review here. Did you customers submit interesting reviews? Share in the comments.
Continue Reading »How Social Media and Online Reviews Can Drive Your Car Dealership’s Sales [VIDEO]
Not many car dealerships realize how powerful social media and online reviews can be to drive sales. These car dealerships spend anywhere from $25,000 to $400,000 on advertising every month – this includes TV and radio commercials, newspaper ads, billboards and direct mail campaigns.
Continue Reading »Real Actors Read Yelp #3 – Brian O’Neill
Award winning actor Brian O’Neill (Damages, The Sopranos) uses his talents to reveal the deep pathos in this review of a concert venue in Santa Ana, California posted to Yelp by Garrett M. Link to Yelp review. Did one of your customers submit an “interesting” review, be it a positive or negative review? Share in…
Continue Reading »The Difference Between Google Penguin and Google Panda Updates [INFOGRAPHIC]
The Google Penguin and Google Panda updates are not new, but many business owners do not know anything about these two updates to Google search algorithm. They were designed to clean up search results and penalize website using spammy tactics to gain search visibility. Reload Media released a good infographic about the difference between the…
Continue Reading »Real Actors Read Yelp #2 – Therese Plummer
Award winning audio-book narrator and actress Therese Plummer (The Good Wife, Law and Order SVU) lends her expressive talents to a Yelp review. Music is Mozart. Do you have any interesting reviews left by customers? Share in the comments below.
Continue Reading »Using User-Generated Videos to Market Your Small Business [INFOGRAPHIC]
User-generated video content can provide an added marketing advantage over your competition. Most small businesses don’t know anything about it. When we work with clients to build or repair business reputation, we help them engage their customers and clients to contribute videos in a form of testimonials and reviews. It provides enormous advantage over their…
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